Alessandra Rich dresses women, especially self-confident women, even in front of the mirror. The brand's clothes have a distinctive aesthetic: they are languid and decadent, usually long at the ankles, seductive, luxurious but also endowed with an irreverent sense of humor. They are dresses full of lace, ruffles and ruffles, they do not disdain pleats and deep necklines. Not infrequently they flaunt malicious transparencies.